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Why Can’t I Get the Advertised Interest Rate?

January 8, 2013

In many advertisements, only the lowest and most attractive rate information is posted. Unfortunately, not all borrowers qualify for that rate. Reliance First Capital understands that rates are only part of the equation when customizing loan options for our customers.

At Reliance First Capital, our experienced mortgage analysts work with you to customize a loan program that accomplishes your specific financial goals.  You may want to lower your monthly payment and/or interest rate, pay off high interest credit card debt, reduce your mortgage term, or get a cash-out refinance. All customers are different, and so are their goals, so simply focusing on a specific low rate is not always the best approach.

Ask any of Reliance First Capital’s thousands of satisfied customers, and they’ll tell you that the key to a successful mortgage loan is identifying the main goals and customizing a program that helps you reach those goals. Reliance First Capital can help you get there.

Reliance First Capital’s experts are here to answer your home finance questions and find the options that will help you meet your goals. Learn more by contacting us at 866-735-9004 or visiting us online at

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